iOS 18's enhanced privacy features have created a black hole in attribution data, making it nearly impossible to calculate accurate customer acquisition costs or ROAS. Brands are flying blind on which marketing channels actually drive conversions, with some reporting 60-70% of sales now showing as 'direct' or 'unknown'.
$997
One-time purchase. Everything you need to start building.
84 people already waiting for this
Track this market
Get weekly intelligence briefings and signal alerts for this market
Not ready to buy? Join the waitlist for updates.