e-commerceSignal Kit

Post-iOS 18 Attribution Making ROAS Calculation Impossible

9.7

Problem Statement

After iOS 18's expanded privacy features in late 2025, ecommerce brands can only track 30-40% of their paid ad conversions accurately. This makes it impossible to calculate true ROAS and optimize ad spend across Meta, TikTok, and Google.

Severity10.0

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Frequency10.0

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Willingness to Pay9.0

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Waitlist

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Tags

attributionios-privacymarketing-analytics

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